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Daenerys Targaryen's Elevator Pitch!

posted Jul 2, 2016, 5:18 PM by Suchandra Chatterjee   [ updated May 2, 2019, 10:58 PM ]
Yesterday's season finale of Game of Thrones was truly epic. Now that we have a long wait for season 7, let's try to understand what can we learn from GoT characters. Starting from the obvious candidate: Daenerys Targaryen . 

"I am Daenerys Stormborn of the house Targaryen of the blood of old Valeria; the Unburnt, Mother of Dragons, Khaleesi to Drogo's riders; queen of the Seven Kingdoms of Westeros and I will take what is mine with fire and blood"

I am not sure how fast the elevators in the Wall are, given that they are hand-operated, but this lady has a killer pitch even given modern elevator speed standards!

So, what is an elevator pitch? 

It is an opportunity to evoke interest around a brand- be it your personal brand or your business. So let's imagine, you have a brilliant business idea and you find yourself in an elevator with Kevin O’Leary de la Shark tank. Now, you do not know which floor he gets off so you have a limited time to introduce yourself and make a memorable impression so that he might show further interest. An elevator pitch is basically the hook whether you are fishing for a job or a VC funding.

What are the successful elements of an elevator pitch?

A brief background: The key here is to be succinct and only highlighting those affiliations that would make you stand out.Talk about the certifications, if you are a part of a well-known association(e.g. CMA, CPA Ontario): highlight it!

How does Dany do it? "I am Daenerys Stormborn of the house Targaryen of the blood of old Valeria": This touches upon her rich ancestry and the legitimacy of her claim to the iron thrones.

Your significant & relevant past achievements: Since past behaviour is a generally accepted indicator of future behaviour, it is a good idea to showcase your achievements.

How does Dany do it? "Khaleesi to Drogo's riders":Were you an exceptional leader? Were you the first woman to effectively lead a bunch of unruly, squabbling, water-fearing horse riders across the sea? Great, that might indicate that you've got the prowess to lead and rule Westeros too!

Point out the strategies that shaped your achievements, not only the outcomes: This is the part where you tell what actions on your part helped you achieve those accolades/ that promotion/ that client. If you have a unique skill or two(Coding, SEO, proficiency in 19 languages, riding dragons etc.), this is where you address how you used them in real life scenario.

How does Dany do it? "The Unburnt, Mother of Dragons": She points out that she became a leader of the Dothraki by showcasing that she could stay unscathed amidst a raging fire. Bonus point for giving 'birth' to 3 super-cool dragons who would grow up to be the most ferocious beasts in seven kingdoms.

And finally, The call to action: All that is good, but what do you plan to do next? Here is where you lure them into joining your cause(by giving you their card or email id, or by pledging their sword to you: whichever is applicable in the scenario!)

How does Dany do it? "Queen of the Seven Kingdoms of Westeros and I will take what is mine with fire and blood": She wants the iron throne: she is the rightful heir and she would ascend the throne no matter what it takes(note the display of sheer determination, will power and an unwavering faith on your goals). The implied message? Come join the party- "My reign has just begun"!

Last but not the least, following up is an essential aftermath of an elevator pitch that most people ignore. Please don't make that mistake. Blow the hammer while it's still hot. Write a follow-up email within a day and stay in touch: you will sail across the narrow sea in no times!

P.S Your watch has not ended yet. Keep a vigil over the 'wall' for the upcoming posts in this series!