Life of Business
  • How did Thanos do it? #1 Market Research Question in Avengers Infinity War/ EndgameSpoiler Alert: Serious spoilers below. This article will ruin the climax for Avengers Infinity war for you. But seriously, If you ...
    Posted by Suchandra Chatterjee
  • Daenerys Targaryen's Elevator Pitch! Yesterday's season finale of Game of Thrones was truly epic. Now that we have a long wait for season 7, let's try to understand what can we learn ...
    Posted by Suchandra Chatterjee
  • The art and science of Marketing I always wanted to learn magic as a kid and spent many a sleepless night awaiting my Hogwarts invitation letter. It didn't come, but later I realized why I ...
    Posted by Suchandra Chatterjee
  • Multicultural Marketing and Ethnic Advertising Let me start with an anecdote without going into the specifics. As a qualitative researcher in the advertising evaluation arena, I have had my fair share of startling consumer insights ...
    Posted by Suchandra Chatterjee
  • Can introverts be risk-takers? "A man who is not courageous enough to take risks will never accomplish anything in life"- Muhammad Ali As an INFP working in an industry which not only is dominated ...
    Posted by Suchandra Chatterjee
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Business of Life
  • BI Did I ever tell you? I used to write poems. On paper, with real ink pens. Then, I’d burn the pages, Finding peacein the smell of smoke. My ...
    Posted by Suchandra Chatterjee
  • Middlemarch Do not kill the golden goose, Massage its pectoral muscle, Make it believe it’s a broiler. Nearsightedness, you say? But that which is bad for soul, Is often good ...
    Posted by Suchandra Chatterjee
  • Con What do you hear when I say ‘Con’, my friend? Butterflies inside stomach or a tightness in your gut? You have met the contortionist many times now, In battles that ...
    Posted by Suchandra Chatterjee
  • তিরিশ তিরিশ তো এসেই গেলো নয় নয় করে, কাঁচা হবার ছুতোটা তো আর দেওয়া যাবে না। জীবন কড়া নেড় ...
    Posted by Suchandra Chatterjee
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