Daenerys Targaryen's Elevator Pitch!Yesterday's season finale of Game of Thrones was truly epic. Now that we have a long wait for season 7, let's try to understand what can we learn ...
Posted Jul 2, 2016, 8:45 PM by Suchandra Chatterjee
The art and science behind MarketingI always wanted to learn magic as a kid and spent many a sleepless night awaiting my Hogwarts invitation letter. It didn't come, but later I realized why I ...
Posted Jul 2, 2016, 8:46 PM by Suchandra Chatterjee
Multicultural Marketing and Ethnic AdvertisingLet me start with an anecdote without going into the specifics. As a qualitative researcher in the advertising evaluation arena, I have had my fair share of startling consumer insights ...
Posted Jul 2, 2016, 8:48 PM by Suchandra Chatterjee
Can introverts be risk-takers?"A man who is not courageous enough to take risks will never accomplish anything in life"- Muhammad Ali As an INFP working in an industry which not only is dominated ...
Posted Jul 3, 2016, 11:20 AM by Suchandra Chatterjee
